Paramount is looking for new, cool, high-impact units for this summer’s blockbuster, Snake Eyes. Promote release date awareness and increase opening weekend ticket sales. Looking for a custom creative unit utilizing character posters and trailers.
Campaign Objectives
Final Product
Once expanded, the Snake Eyes trailer automatically plays at the top of the unit for immediate viewing. Below is a pannable gallery that allows for efficient, easy browsing despite high volume of characters and content. The corresponding pages feature a character and an additional teaser specific to them (excluding two). The release date and subhead content change dynamically based on date and time until premiere i.e. July 23 vs. Tomorrow. This rich media expandable unit ran in mobile web and in-app.
