Campaign Objectives

Promote the Lexus ES through a series approach as a luxurious and varied sedan offering; knowing the different audiences that Hybrid, AWD and FWD attracts, how can we have creative & media tactics utilizing each beyond the series approach? The Lexus ES Series offers guests a sophisticated yet engaging luxury experience to meet their diverse interests and lifestyles like never before.

KPI

Engagement rate

Final Product

Users are introduced to a sleek vertical video, with the suggestion to scroll to learn more. Scrolling, mimicking native mobile web, gives them the option to explore more about design, technology, or performance of the Lexus ES 2021. This rich media expandable unit ran in mobile web and in-app, launched in both English and French.