GLBC

Campaign Objectives

Increase in-store sales and foot traffic while driving engagement and increasing awareness of GLBC varieties.
Test campaign for rich media.

Final Product

An auto-animated product gallery allows consumers to view all available beer options. Once they tap on a bottle they are interested in, additional information will appear. They have the option to browse directly in the information panel, or go back to the image gallery to see more. Visible at all times is a Google Maps component, showing the consumer the closest location carrying Great Lakes Brewing Co. This rich media expandable unit ran in mobile web and in-app.
After its initial campaign ended, Great Lakes Brewing Co. asked to launch a second flight after seeing their results.