Food Basics

 Campaign Objectives

Food Basics does a summer campaign every year to showcase local products and local stories. Looking for an awareness piece based on specific, local products. Important to drive traffic to store and measure foot traffic. Continue driving consumers to purchase.

KPI

Engagement rate, Foot traffic

Final Product

Using custom campaign assets alluding to local, summer parties, this unit begins with a quick animation of a clothesline of signs rolling into the screen, prompting the user to “view spot” or “view deals,” where they can watch a video about the summer campaign or view in-store sales. On the bottom sits a button to “find stores,” where they can use a Google map component to find their closest retailer.