BCLC

 Campaign Objectives

Generate awareness for BCLC by educating them about who BCLC is and what they really do. Improve BCLC’s reputation by building positive brand sentiment and changing perceptions. Get people to understand that when you play with BCLC (through all the various lines of businesses), you help to give back to British Columbia communities (healthcare, education, community programs, etc.) through revenue generated by gambling.

Final Product

Because BCLC wanted to focus on multiple parts of their organization, I designed a starting screen that gave the users options for what to learn about next. They can watch a video about BCLC (A/B test between 15s and 30s, optimizing toward best VCR performance). They can also tap to learn more about the company, learn about where generated money goes, or they can engage with a map showing how revenue impacted local communities.