Campaign Objectives
Generate consumer awareness of Audi’s new A4 model and stay top of mind. High reach and impact. Focus on design-first messaging "perception matters, I choose my vehicle based on its looks.” Promote design as key feature.
Final Product
Instead of using quick, standard actions such as tapping or swiping, Audi focused on utilizing a scrolling functionality that mimicked a mobile web experience. Within the long scrolling page, users could tap out to view a pannable interior experience, browse a paneled image gallery, or tap out to the landing page to learn more. This rich media interstitial ran in mobile web & in-app.
